Pardot Releases Industry-First Marketing Automation iPhone App

Atlanta, GA (PRWEB) October 13, 2009 -- Marketing automation and demand generation leader Pardot (http://www.pardot.com) today announced the release of Pardot Mobile (http://www.pardot.com/products/pardot-mobile-iphone.html), an industry-first marketing automation iPhone App. Pardot Mobile allows users to instantly connect with prospects via phone or email as well as access their prospect profile containing scores, grades, and other information.

Pardot gives sales representatives access to valuable prospect information and automatically provides a score (http://www.pardot.com/marketing-automation/benefits/lead-scoring.html) and grade to help reps prioritize leads. With Pardot Mobile, users can have instant access to all their prospect information and quickly view a prospect profile, allowing them to instantly follow up when a new lead is assigned or if a current lead takes action on the company website, even if they aren't at their desk. The application is especially helpful for those who use a CRM system that does not provide mobile access.

"Access to prospect data on a mobile device is important for sales representatives who are constantly on the go for demos, trade shows, and other requirements that mean they aren't always glued to their computer screen," says Derek Grant, VP of Sales for Pardot. "This tool is definitely going to boost productivity for our internal sales team as well as our clients. Pardot Mobile is one more way for us to make sure we're always striking while the iron is hot."

Pardot Mobile allows users to:

* View prospect information for all assigned leads, including score, grade, and list subscriptions

* Call prospects with one touch

* Launch new prospect emails directly from their profile

Pardot Mobile works with Prospect Insight, a comprehensive marketing automation suite that allows marketers to create powerful online marketing campaigns. Pardot converts visitors into identified prospects and is equipped with a full arsenal of lead generation tools, including email, hosted landing pages (http://www.pardot.com/marketing-automation/features/landing-pages-forms/custom-email-templates.html), lead nurturing (http://www.pardot.com/marketing-automation/benefits/automated-lead-nurturing.html), custom site search, and prospect scoring and grading. Intuitive tools like drag-and-drop builders and step-by-step wizards make creating custom forms, landing pages, and emails easy, with little to no assistance from the IT department.

Pardot Mobile is available for download in the App Store. The application is free for all users with a paid professional edition or higher Pardot account.

About Pardot

Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot's lead management (http://www.pardot.com/) software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Named number one in total cost of ownership by Forrester Research, Pardot's pricing plans start as low as $500 per month and plans do not require contracts

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