Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0
Marketo announces Marketo Lead Management 3.0. This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.