Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0
Marketo announces Marketo Lead Management 3.0. This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.

Lead Management Vendor Marketo Announces Partnership with The Pedowitz Group
Partnership combines demand generation services with leading marketing automation solution

Lead Management Company Marketo Raises Series B Funding
Marketo secures $8 million in financing led by Storm Ventures.

Pardot Marketing Automation Adds Over 100 New Clients in 2008
B2B marketing vendor posts strong growth in a down economy.